Review September 18, 2012
I admire the business model of Legoland. They have created the IKEA, the McDonald's of theme parks: branches shoot up around the world and the menu changes only slightly. The rides are predictable and mostly the same. It all looks a bit under budget, yet it works perfectly for families with young kids. It makes for a good day out. Lots of space and greenery, fun games, the occasional roller coaster here and there, stiff animatronics made of oversized Lego blocks - these are Legoland's conventional ingredients.
My review of Legoland Malaysia? It's just more of the same (see my other Legoland reviews).
Given that these parks cost less than 250 million USD to build, every billionaire should have one in his backyard for his kids and their friends. Or maybe even two, if it gets a bit boring.
Construction Update January 27, 2010
As evident from my other reviews I am not such a big fan of the Legoland parks.
Lego's success was based on creating a toy which was as versatile and limitless as the imaginations of the children playing with it. The Legoland theme parks, by contrast, show a distinct lack of imagination on the part of their designers. I believe the brand can do more than simply surround mediocre roller coasters and flume rides with oversized lego brick figures.
That said, the concept of catering exclusively to young families and kids is great and I always see a lot of happy faces when strolling around Legoland parks all over the world.
The Malaysian addition to the Legoland family will most likely be a success and its beautiful setting in the jungle 20 min from the Singapore border makes it one of my favorite theme park construction sites. I just hope the designers came up with more creative approaches this time!