The Theme Park Guy

Jun 15

Thomas Hessler's back!

Jun 15, 2022

Visited by my old friend 
Thomas Hessler. Some 20 years ago we collaborated in the back-then-pioneering world of affiliate marketing (= performance-based online marketing) through his start-up Zanox; the difference is that I made $300k with it, and he made $300m, lol. Today, Thomas is an investor to reckon with. Just two months ago he dragged me to a birthday party attended by no other than Elon Musk.

I remember whenever I've discussed business ideas with him over the years, he always paused for a few seconds, looked somewhere in the distant horizon – summoning some Chinese wealth god or the like – and would then either say 'scaleable' or 'not scaleable'.

Theme parks? Not scaleable.
Franchisable FEC concept? Not scaleable.
Theme park in the metaverse? Scaleable.

But Thomas, I don't want to live in a parallel world that makes humanity adopt the face expression of Mark Zuckerberg. "Stefan, but look, humanity is not stupid, humans may fall for crap for some time, but not forever; we have always found a way forward, to make inventions work for the benefit of all, and the future is always brighter than the past!"

Well, you better listen to a guy who can turn one dollar into a billion.

Project Portfolio:

The Theme Park Guy
Discover the world's best parks
Theme Park Construction
Construction updates worldwide!
Resort Construction
Worldwide resort construction updates
Theme Park Suppliers
Services for industry suppliers
themeparX Supplier 100
Our themeparX supplier package
Theme Park Headhunter
Headhunting theme park execs for you
Theme Park Interviews
Interviews with theme park legends
Theme Park Consultant
Consulting on your upcoming project
Media Based Attractions
Suppliers of media based attractions
Theme Park Travel
Some theme park travel tips
Global Hotel Map
Stefan's personal travel map
Maldives Overwater Villas
Sorted by price – you'll be surprised!
Snorkel off the beach
A map of all snorkeleable resorts!
Immigration Experience Rating
Rate how border officials treat you
True Dubai (2006)
What Dubai was like in summer '06
Inkline Media Canada
A full-service web agency based in Ottawa, Canada
Affiliate Marketing
My former German affiliate platform
Short Movies & more
Some pre-Theme Park Guy fun
Theme Park Holding Ltd.
Our holding company
Walalah LLC
Our UAE company