Here's not a sales pitch, but a PLEA to all the industry suppliers, manufacturers and consultants out there: for the sake of your business and survival, take the internet seriously!!
We deal with a lot of suppliers, all the time. Many run their online presence professionally, show up with an appealing website, ensure they get found, track what's happening and have a process in place to turn visits into leads, and leads into deals.
But there are also way too many who have left their websites abandoned. We've seen crazy things: pages that take 30 seconds to load, 404 errors all over the place, dreadful English, broken contact forms, old contact numbers, no analytics implemented, analytics implemented but no access, clumsy SEO that backfires, self-destructing backlinks, etc.
Nothing can replace the power of physical meetings, expos and conferences, no doubt. But the internet will forever be the place where all of us get found first, including by founders, investors, CEOs, governors, sheikhs and rainmakers of all kinds, now and just as much when this pandemic is long behind us.
If you don't believe in something, you don't invest in it, and consequently won't get anything out of it. It’s a self-fulfilling prophecy. When it comes to the internet, it can prove fatal.